GIANLUCA FOA, CCO of SANTA MARIA NOVELLA, Florence, on Perfume in times of a Pandemic

One of the oldest Perfume Houses in the world, Officina Profumo Farmaceutica di Santa Maria Novella, has been established since 1612.

This iconic  perfume company's main Florence store has been closed  for the first time in 400 years

Gianluca Foa,  talks about how the pandemic has affected the company, how they are continuing and now producing hand sanitiser gel freely for the front line workers of Italy.  

 

Thanks @FLOORTOM